The Requirements
To be a good fit for this opportunity you will have:- A bachelor’s degree in Marketing, Business, or related field or equivalent work experience.
- A minimum of two years’ professional experience in digital marketing.
- Demonstrated ability to anticipate, effectively communicate, and solve practical problems and resolve issues.
- Competency with Internet technologies including various website CMS tools, LinkedIn, YouTube, Google Analytics, Google AdWords, Marketo or an equivalent marketing automation tool, Twitter, Facebook, etc. Quick question for you - click here
- Enthusiasm and passion for technology.
- Strong written and verbal communication skills with an emphasis on attention to detail.
- Strong motivation and action-orientation.
- Superior project and time management capabilities within a fast-paced, high-productivity environment.
- The ability to collaborate within a team structure as well as work independently with minimal supervision.
The Role
Reporting directly to our CEO and Founder, Steve McConnell, as Digital Marketing Coordinator your mission will be to take ownership of all aspects of marketing in the digital arena. You’ll handle everything from website updates and social media to managing our robust e-mail campaigns and video marketing. We’ll also look to you to place an emphasis on metrics and analytics, measuring campaign results and making the appropriate improvements and changes along the way.This position will play an important role in maintaining and extending Construx’s corporate brand in current and emerging forms of media, driving lead flow to the sales process for Construx’s training and consulting, and directly generating business for Construx eLearning. The primary function of this position currently is to drive business to Construx instructor-led training and consulting, and the secondary function of this position is to drive business to Construx eLearning. It is expected that over time eLearning will continue to grow from a secondary focus to a primary focus on equal footing with Construx’s traditional lines of business.
More specifically, you will implement Construx’s:
- Direct email program, including creation of emails, performance of A/B testing, monitoring of test results, and optimizing programs based on results.
- Marketing automation program, including drip campaigns
- Primary website (construx.com), including periodic content updates with content provided by Construx video staff and technical staff and including monitoring performance using Google Analytics and other analytics tools to optimize website performance.
- eLearning site (CxLearn) and work with Construx’s CTO to optimize performance of that site.
- Google AdWords program, including monitoring performance, managing AdWords campaigns, and related activities. Quick question for you - click here
- LinkedIn page, including regular content updates.
- YouTube page, including regular content updates.
- Twitter feed, including regular content updates.
- Facebook page, including regular content updates.
- Coordinate quarterly webinars and other forms of content delivery.
- Actively maintain awareness and education of the latest trends, techniques, and tools related to digital marketing and other forms of marketing.
- Update and revise marketing plans and strategies as driven by Construx business needs and changes in the market.
- Co-manage Construx’s direct mail program with Construx's CEO
- Oversee other traditional marketing initiatives as mutually agreed.
- Take direction from Construx’s CEO to support and extend the Construx brand.
- Work collaboratively with other Construx staff, including sales staff, COO, and eLearning staff to create and deliver marketing initiatives consistent with Construx’s vision and business priorities.
- Perform other duties as assigned.
Why Construx
Make an impact – you can use your digital marketing experience and savvy to help make a significant impact to our overall growth. You’ll have a high visibility position within a small company creating a fresh approach to digital strategy, so you'll have the opportunity to directly impact the business immediately.Empowered workforce -- you will have a great deal of autonomy, with flexibility for creative thinking and room to do your job. At the same time, you also will collaborate with a talented team including our Director of Creative Services, Video Professionals, Technical Service Providers, and others. We are looking for an individual who is excited by Construx's mission and who has a proven record of efficiently delivering quality work.
Unique environment – Construx offers a unique working environment that has been recognized as The Best Place to Work in Washington State multiple times. Self-motivation and self-direction are highly valued, and rewards are results-based. We are very flexible with a high degree of freedom, because we hire only the best employees. Our culture requires openness, accountability, and achievement.
World-class team – you’ll be working with Steve McConnell, CEO and Founder at Construx Software, who was named by readers of Software Development magazine as one of the three most influential people in the software industry along with Bill Gates and Linus Torvalds. You’ll also have the opportunity to work with SMEs who are well-known experts in their areas. Our organization is very flat, with an enlightened management team, ready to provide the training and support for each person to succeed, and people who genuinely enjoy working with each other.
Great location, great atmosphere – Construx offers an exceptional physical work environment – our Bellevue location is a first class facility where we are comfortable working and proud to bring clients. We have an informal atmosphere, with business casual dress, a flexible schedule as job responsibilities permit (no clock-watchers here), and a staff that enjoys doing excellent work.
Excellent compensation – in addition to a competitive salary and bonus potential, we offer comprehensive benefits. Our benefits package is rarely matched, even within the software industry, and includes all you would expect (medical/dental, 401k match, vacation, etc.), plus private offices for all employees, free beverages every day, free all-company lunches every Friday, company dinners and retreats, and more!
Keys to Success
To excel in this role you will be a hands-on marketing professional who can manage the nuts and bolts of our day-to-day marketing activities and strategy. This role will have a lot of irons in the fire and you’ll be expected to juggle multiple balls with attention to detail. If you are looking for a position where you can manage from the sidelines and delegate your duties to outside vendors—this is not the role for you. If you are looking for a position where you can be an impact player and be recognized for your high level of contribution, we want to hear from you.Beyond your traditional digital marketing duties, it is our hope that you will also bring some meaningful intelligence about our market and customers. Our business is fairly technical, and getting your arms around it may be a challenge at first. You’ll use your strong learning acumen and drive to quickly get up to speed on our wide-range of seminars, resources and methodologies.
In addition, you should be motivated to look for new ideas and new approaches, such as implementing drip campaigns and incorporating metrics. This should include staying abreast of the latest developments and emerging best practices in marketing.
About Construx
Construx provides software development training and consulting to companies in a wide range of industries worldwide. We focus on best practices, with a pragmatic approach, business perspective, and deep experience in the complete Software Development Life Cycle. We help companies streamline development, amp up productivity, and deliver better visibility – so they can get to market faster with high quality, innovative products.The driving force behind the Construx difference is founder Steve McConnell, author of Code Complete and a leading voice in software development. As CEO and chief software engineer, Steve leads our team of seasoned experts in applying proven practices and the latest trends to meet the unique challenges of client organizations.
Advancing the art and science of commercial software engineering
Our mission provides vision and guidance to all Construx activities. Each element of this mission has significant meaning:
- Software Engineering: We believe that software development is an engineering discipline. Engineering is the application of knowledge, experience, and technology to achieve goals within economic constraints.
- Art and Science: Although many scientific principles apply to software development, we believe software development cannot be entirely classified as a hard, natural science. We recognize that software engineering requires a blend of both art and science.
- Commercial: Construx is in business to help other businesses. We are real world practitioners who not only develop theories, but seek to apply them to help our clients achieve business success.
- Advancing: We leverage the current state of the art, while also exploring new ideas and practices to improve software engineering.